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Biden Signs Executive Order Aimed at Regulating AI Development

In a move to address the growing concerns around the unregulated use of generative AI systems, President Joe Biden recently signed the "Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence." This landmark order aims to regulate AI's development and use while ensuring safety, security, and civil rights. While it's a significant step toward AI regulation, it's important to note that many provisions in the order are not legally binding, and their effectiveness relies on how the named agencies implement them.

The order directs federal agencies to create standards and regulations for AI's use across various sectors, focusing on civil rights and liberties. It also requires AI companies to meet specific technical thresholds and mandates the reporting of risk assessments for AI models. The order addresses potential AI-related risks, including national security and biosecurity concerns.

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Microsoft’s AI Revolution in Office Software

Microsoft is gearing up for its next phase of growth with the launch of Microsoft 365 Copilot, an artificial intelligence add-on for its Office app subscriptions aimed at businesses. This feature, integrated into Word, Excel, and other Office programs, is available at $30 per person per month. Piper Sandler analysts predict it could generate over $10 billion in annual revenue by 2026, signaling a significant growth opportunity for Microsoft.

To maintain its leadership in the productivity software market, Microsoft has introduced Copilot, while Google is offering the Duet AI enhancement for its Workspace subscriptions. Piper Sandler's model suggests that 18% of eligible users may adopt Copilot, driven by a "fear of missing out" element.

Microsoft CEO Satya Nadella emphasized the positive feedback, stating customers can't imagine working without Copilot. The service has already gained traction, with 40% of Fortune 100 companies participating in an early-access program.

While the true impact of Copilot on performance remains to be seen, its potential is promising. Microsoft aims to expand its reach to a broader audience beyond a core group. It's advised that organizations experiment with generative AI as Copilot and similar technologies gain adoption.

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Scarlett Johansson Takes on AI Creators

An online ad featuring an unauthorized AI-generated version of Scarlett Johansson has been removed at the request of her attorney. The AI, called Lisa AI: 90s Yearbook & Avatar, used actual footage of Johansson from a previous Omaze and Marvel Studios campaign. While NBC News couldn't view the ad, it vanished from its original platform, X.

The ad contained a disclaimer attributing the images to Lisa AI, distancing them from the actual person. This incident highlights growing concerns among celebrities, with Johansson being the latest to express worry about AI's misuse, particularly deepfakes. These AI-altered images have also become contentious issues in negotiations between Hollywood studios and the actors' unions.

Prominent figures like Tom Hanks, Zelda Williams, and YouTube star Jimmy Donaldson have similarly faced AI-related issues involving their likenesses. Hanks disassociated himself from a computer-generated image, Williams found AI recreations of her late father disturbing, and Donaldson warned his followers about a deepfake advertisement misusing his likeness.

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